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Combining live-action segments with computer-generated special effects, "Mission Control" features a Norfolk Southern locomotive being readied for departure in much the same way a spacecraft is prepared for take-off and notes that "perhaps the most rem arkable feature of this system of tomorrow... is that it's here today."
J. Walter Thompson USA advertising agency of Atlanta produced the 30-second spot, which was filmed on location at the railroad's Shaffers Crossing facility in Roanoke, Va., and on a set in Hollywood, Ca. The spot was directed by Mikael Salomon of Flyin g Tiger Films, Santa Monica, Ca., whose film credits include "Backdraft," "The Abyss" and "Far & Away." Miller/Wishengrad/Peacock of Hollywood edited the spot and R/Greenberg Associates of New York created the visual effects.
"Mission Control" is Norfolk Southern's fifth television spot outlining the benefits of safe and efficient rail service for customers, industrial developers and investors. Norfolk Southern's 1997 spot, "Point of View," continues to air, reminding viewe rs of the "spirit of competition" that keeps America's economy moving. -Norfolk Southern
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