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Cara Torrey's marketing outline

MISSION STATEMENT

Fast Facts about NHRRA

-who are we?
-when did we begin?
-why did we begin
-how are we different from city, state and federal agencies?

Goals for NHRRA

-long term goals
-short term goals

INTERMODAL TRANSPORTATION

Addressing Suburban Sprawl

-moratoriums on pod development
-bringing in developers and realtors

Addressing highway issues

-how can we fight bureaucracy?
-how do we convince the public that rail is just as worthy of funds

Other towns research

-Dover, Exeter etc. and their role in revitalizing rail
-how did they convince residents that rail is worthy
-what was public opinion in those towns

Other states research

-how do they solve their problems
-study states (Mass.) that have brought back rail

Passenger Rail

-economic viability
-lobby groups pro/con
-enlist the support of businesses along the routes

Freight

-why don't companies that use freight push harder
-working with freight use companies for financial support

COMMUNITY OUTREACH

Grassroots Meetings

-hold local forums to see if there is public support for rail
-hold neighborhood/block parties
-contact local Main Street Directors

LEGISLATIVE

Getting the attention of those running for office

-inviting local politicians to a forum
-inviting state officials to a forum

MARKETING NHRRA

Exposure

-local access TV channels
-find financial backing for advertiser

NHRRA COMMITTEES

Steering Committee (current positions)

-oversees various local / regional sub committees
-oversees various task committees

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